Xiaomi To Again Launch Mi Phones in India; Should You Be Excited?

If you are someone who's been keeping track of Xiaomi phone launches in Republic of india, you lot would know that the visitor started its Bharat journeying with the Mi 3 launch back in 2014. It was followed by a myriad of Mi-branded phones in the country – Mi Mix two existence the last of them as Xiaomi shifted its focus over to the budget segment. The company has primarily focused on the budget segment since then, expanding to the budget flagship segment with the Redmi K20 Pro last year.

Xiaomi has held the pole position, carrying the label of being the No. i smartphone maker in India, for two sequent years. The company has established its supreme position in the market and its phones are recognizable by any and all. But, this growth has majorly been fueled by the budget-focused Redmi make, with 'Mi' totally missing from the picture.

Mi Phones Coming to Bharat, Again!

Well, in a closed-door conference with select media personnel, Xiaomi revealed its plans for 2020 and said that the Mi brand will witness an important push in 2020 in India. The Mi brand will brand a improvement to the land this year. This means the company will exist launching more than high-finish flagship phones and other premium Mi devices in India. We will focus on the latter down below, and so let'due south start talk near Mi smartphones.

The get-go step that Xiaomi took in this renewed focus on the Mi make was to bear witness off the futuristic Mi Mix Alpha concept phone at the briefing. Raghu Reddy, Caput of Categories & Online Sales at Xiaomi India revealed to us that the Mi Mix Alpha will be displayed at Mi Home stores across the country. Information technology will be a great chance for engineering science enthusiasts to get a quick glimpse at what the future of smartphone may await like. There'due south currently no plan to bring this concept telephone to India merely Xiaomi is evaluating its strategies and nosotros'll go on you posted on it.

Putting that bated, Reddy further added, "What nosotros are definitely going to do in 2020 is increment the focus on the Mi portfolio. You lot will definitely see a few premium flagship devices that volition exist launched from the Mi sub-brand in the year 2020."

If y'all are wondering which will exist the offset Mi phone to state in India, then Xiaomi did not explicitly comment on our queries about the same. The company has, however, put out a slew of teasers with the hashtag #108MPisComing over the past few weeks. It could peradventure be a hint for the upcoming launch of the Mi Notation 10, which we recently checked out.

Xiaomi is also expected to make an advent at MWC Barcelona to take the wraps off their next flagship telephone – Mi ten and Mi x Pro. If nosotros go by what Reddy said during the briefing, you can see these flagships to make their way to Republic of india in 2020. It volition compete against the likes of OnePlus, Asus, and Samsung in the sub-Rs 50,000 price segment.

Why the Sudden Shift in Strategy?

Redmi has long focused on providing the most value-for-coin. Had y'all ever imagined premium glass offering in the sub-Rs. 10,000 cost segment? Redmi Note 7 series made this a reality, with the Redmi Annotation 8 series carrying forward the legacy. Mi make, on the other hand, redirected its free energy to loftier-end specs and first-of-its-kind features.

If you consider the Mi 9 Pro 5G that launched final year, it brought 40W wired charging, 30W wireless charging, and 10W contrary wireless charging. That's amazing, right? You should expect to run across these innovations make their way to India shortly merely the important question is – why the sudden shift in strategy?

Well, the answer is simple yet two-fold. Reddy spoke nearly this during the briefing and said, "As an entity, Xiaomi Republic of india, we weren't necessarily set for all of this [Mi brand expansion in Bharat] back..say in 2016 or 2017. Cutting to 2020, we're in a far better identify."

The company decided to capture a bigger chunk of the market place back in 2017 by growing Redmi in the entry-level and budget segment. It sorted out manufacturing, sales, and a slew of marketing hurdles over these recent years. Xiaomi as well grew its offline presence (fifty-fifty though it started out as an online-only brand) with its Mi Home stores and retail partners, giving it a wider achieve, which information technology can now tap to showcase the innovative new flagships that volition be launched under the Mi brand.

Commenting on the revival of the Mi brand, Reddy said, "And so, I call back..you know..all in all, I call up we [Xiaomi India] are in a place where we are equipped to offset going later the more flagship devices out at that place." The visitor believes the fourth dimension is right. It now has the right forum to dive headfirst dorsum into the premium flagship segment, which has on the rise in terms of shipments, and the Mi make could cater to their flagship needs.

As compared to Redmi, the Mi phone launches volition certainly be more sporadic. Don't be overoptimistic and expect new Mi flagships or upgrades every six months, like the Annotation series in India.

Mi Watch India Launch Expected?

In addition to Mi-branded smartphones making a comeback to Bharat, Reddy spoke about further expanding the Mi Ecosystem. The company has created a robust portfolio of IoT products including air purifiers, smart lights, and fifty-fifty h2o purifiers over the by few years. Well, Xiaomi is looking to expand on existing categories and new products beyond new categories – which the executives decided to stay mum about.

"Non but on the phone side, you lot volition see a lot more than focus on ensuring that some of those breakthrough innovative products, cutting across categories will detect their way into India," said Reddy during the briefing. He further elaborated saying that these will include more premium Mi TVs, smart lighting, and new products from categories that Xiaomi is even so to explore in the land.

Xiaomi is known to have disrupted the smart TV market in India with its extensive Mi Television portfolio over the past couple of years. Information technology is now not but going to bring budget-oriented TVs just I expect them to debut the super-thin Mural TV or the massive Redmi Television hither in the country. Reddy did also mentioned the arrival of a lot more than premium smart low-cal products in 2020, which sounds exciting.

Autonomously from this, I expect Xiaomi to intensify focus on wearables. The Mi Band is what enabled the company to become a renowned clothing maker and now that the Mi Watch and Mi Watch Color have arrived, I cannot help merely be excited for what the future entails.

Is a New Poco Smartphone Coming?

As y'all would expect, we had to air our skepticism virtually the future of Poco smartphones even though information technology wasn't really the correct forum for it. Reddy did not comment on the queries and patiently asked united states of america to wait for the brand'southward representatives to reveal more well-nigh their plans.

Poco F2 is one of the most anticipated phones in 2020. Poco'due south Global Head Alvin Tse had recently piqued our interest by tweeting nearly the upcoming phone. And it was recently trademarked as well, so I approximate nosotros will accept to wait until an official announcement.

Beebom's Take on Mi Brand Revival in India

Coming back to the revival of its Mi brand in Republic of india, Xiaomi now has more conviction in pushing forrard with its premium phones – in a country where value-for-value holds the utmost importance. On ane paw, I'grand truly excited to encounter the Chinese giant making a huge stride and deciding to again place a bet on the Mi flagships. I have wanted to touch and feel premium Mi-series phones launched in China for the longest time.

Only, on the other hand, the skeptic inside nags me to not forget the contest and Xiaomi's make perception in the country. People have come to acquaintance the company with their bang for the buck offerings – even if they span into the budget flagship market (more on this below). Xiaomi will accept to one time once more allocate resource to educate users about the Mi brand. And most importantly, why these users should opt for its premium phones instead of the competition.

Nosotros know the Chinese giant is one of the start to offering the latest Snapdragon 800-series chipset in its phones, along with a host of flagship features. It packs them all simply would users be willing to shell out close to Rs. twoscore,000 for Mi branded phones in India over the likes of OnePlus and Samsung in this price bracket.

Secondly, Reddy too accepted the fact that Mi make phones will surely have some of its features disharmonism with the Redmi upkeep flagship. That'due south undeniable but he did country that Mi phones will be the first to bring a slew of features, which will then trickle downward to Redmi budget flagships downwards the road. Mi-branded phones, in my opinion, may nevertheless once more draw towards itself a niche audition as users would choose to patiently wait for upcoming upkeep flagship offerings. What are your thoughts on the Mi brand improvement? Exercise let the states know in the comments section downwardly below.

Source: https://beebom.com/xiaomi-revives-premium-mi-brand-in-india-2020/

Posted by: anthonymadmon.blogspot.com

Share this post